The Centre for Effective Services (CES) is a not for profit, intermediary organisation connecting policy, practice and research, to ensure implementation of effective services, improving Irish lives. We worked with CES to create the ‘On The Right Track’ series – summarising learning from programmes to improve child behaviour/ A sub-identity and series of booklets were required. The brief was to create an engaging series of booklets, with a professional but approachable tone. We used the track motif as a graphic device throughout all four booklets, most notable on the covers where they sit together creating a continuous pattern. This playful concept represents the joined-up thinking that CES provide, enabling practitioners to be ‘On The Right Track’.