Prose is a haircare formula that is based on your specific hair needs. The start-up came to Red Antler to create a complete brand.
Design and art direction includes brand identity, photoshoot and packaging. The logotype is custom made. The letterforms embody the texture of hair, with tapered edges to represent freshly cut hair and a curl on the ‘r’.
Art direction includes photoshoot for a series of hair profiles and fragrance compositions.