Pure Desserts

Designed at Penhouse by Gillian Reidy.

design team: Leonie Rafter

design team: Gemma Corcoran

Packaging Commercial

Brother and sister team, Robert and Denise Hallam began making low-sugar cakes after Rob was diagnosed with diabetes. The cakes worked so well, they turned it into a business. Their range of freshly baked cakes are sold in portion sized wraps, in single and double packs.

Robert and Denise entered the SuperBrands programme with Bord Bia, to improve their overall retail presence and through this, they partnered with us to design the new brand and suite of packaging for the cakes.

We created the PURE identity and illustrated a range of on-pack motifs, in a gentle colour palette, adding personality to the range.

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