Quad Cinema

2017 Selection

Designed at Pentagram by Rory Simms.

Partner, Designer: Paula Scher

Environmental

Identity, environmental graphics, signage, digital installation and interior design for the Quad Cinema.

Originally opened in 1972, the Quad was the first multiplex in New York. Over the years it became a staple of the west village, known for playing arthouse cinema, b-movies and foreign films. In 2014, under new ownership the theater underwent a major renovation and reopened in 2017 with a new interior, and a new look.

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