Rediscover The Joy of The Train

Designed at Publicis Dublin by James Kelleher.

Creative Direction, Art Direction: Carol Lambert

Art Direction: Neil Hanratty

Illustration: The Red Dress

Copy: Peter Dobbyn

Commercial Promotional

Publicis Dublin was approached by Iarnród Éireann to create a campaign that would encourage families to rediscover train travel as a source of excitement and wide-eyed joy. We wanted to create a nostalgic feel that looked back to the golden age of vintage travel posters, combining a mid-century illustration and typography style with scenes of today's typical passengers.

Later on, the series broadened to take in business travellers and seasonal variations.

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