Design Factory were asked to design a visual identity for the Royal Canal Park development located on the banks of Dublin's Royal Canal. The brief was to design a modern, contemporary identity that communicated the diversity and vast array of amenities and attractions in the local area, the proximity of the development to Dublin City Centre as well as the development itself.
Design Factory have designed an identity that is young, bright and contemporary. Our intention is to create a harmonious union of vibrancy and functionality. The logomark employs a clean sans with a motley application. The site has cleanliness and simplicity at the core. This allows the colourful identity and large background images to be the main focus, emphasising the local attractions with secondary information easy to navigate to.