The 'Because' campaign shares impactful, emotional and memorable moments that are produced by RTÉ and supported by the licence fee. As a publicly-funded organisation it is the licence fee that enables RTÉ to produce and cover great moments of drama, sport, entertainment, music, news… showcasing our heroes and our content for everyone to enjoy.
The campaign includes a light and dark track depending on the tone of the promo. The simple text screens book end a short sequence of clips, which climax at the RTÉ colour burst animation. Each promo is then completed with the licence fee animation.