Safurex Identity 

Designed at Red&Grey by Bob Gray.

Strategy: Paul Hughes

Designer: Stephanie McDermott

Designer: Joshua Fanning

Motion graphics: Jennifer Markham

Corporate Identity

The collaborative partnership between Engineering company Stamicarbon in the Netherlands and Steel manufacturer Sandvik in Sweden developed a family of high pressure stainless steel solutions, named Safurex. Our task was to create an identity system, suite of materials and an animation using the theme ‘Precision Resilience’ which was uncovered through a series of strategic sessions with both clients.

Having established the design brief of ‘Precision and Resilience’ our research led us to diamonds as a basis for all communication items. A logotype, display font, and sophisticated graphic language were designed to include all areas of the identity. Throughout this process we worked closely with the clients to develop a product system, adaptable materials booklet and set of cards. Finally, we created an animation for the product launch and celebration of Stamicarbon and Sandvik’s twenty five year partnership.

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