As this was year 3 of working on Showcase our aim was to continue with our central strategy while having some fun with the direction and making sure it continues to evolve. A focal point of this years event was a new initiative called textISLE - a collaboration between textile makers and fashion and product designers. The brief was to highlight this strand within the overall communications.
We used Irish weaving and knitting patterns as a starting point, abstracting them into a more creative, vibrant and unexpected concept. We translated the patterns into physical, graphic sets within which product is displayed. This concept worked across art direction, environments and signage, creating impact and intrigue designed to draw visitors into the images and spaces.