Stamicarbon Identity system

2014 Selection

Designed by Bob Gray and Keith McGuinness at Red&Grey

Strategy: Paul Hughes

Strategy: Sjoerd Luteyn

Photography: Matthew Thompson

Categories: Identity

Industry: Corporate

Tags: System

Stamicarbon are a global chemical engineering company who design the technology to create fertiliser from the gas extract urea. We were contracted to design a dynamic identity and product and services system for the company.

As Stamicarbon’s clients currently operate in over 256 countries worldwide, one of their key requests was to create a communication partnership system. We did this by grouping their clients location, the various technologies in their plant, their identity colours and their gas capacity. With these elements we can create individual flags for each plant.