Stefano Cavada is an Italian chef and lifestyle YouTuber, creating and uploading food videos for his 16,000 subscribers. The unique and rich locality of South Tyrol is central to Stefano’s cooking ethos and style. We created custom letterforms for the wordmarque inspired by Italian vernacular signage and vintage posters. A monogram was created for use on social media.
Stefano wished to update his website and identity to increase viewers and help establish him as a tv food personality. A smart and understated web layout helped achieve this, whilst allowing the strength of his photography to shine through.