This set of bookmarks was designed for Tales for Tadpoles, a children's bookstore on Drury Street in Dublin city centre. The bookstore features classic tales in picture books and related merchandise.
The brief was to design a set of bookmarks, to display at the counter in-store and to give as a takeaway for customers with their purchases, as a friendly and useful reminder of the store and to show appreciation for their business.
The monotone images used on the bookmarks are the much-loved characters from classic tales (available for public use as out-of-copyright). They have been intertwined with the 'T' from the Tales for Tadpoles logo to create strong brand association. Each bookmark features a unique tagline, linking to the joys of reading and the pleasure found in the world of books. The colour palette is soft pastels, in-line with the brand colours and to appeal to the target audience of children. They have been designed for customers to cherish as a keepsake and to encourage repeat business, as customers can collect a different bookmark with each purchase until they have acquired the full set.
The client loved the results and they have received positive feedback from their customers.