The Ark is a cultural centre for children. We worked with them on a campaign to launch their 2013 programme and connect their core communications throughout the year. The concept — Fill the head, fuel the mind — was to construct children's heads from a variety of objects that related to individual events. The heart of the campaign was a stop frame animation that shows the objects coming together on 6ft tall silhouettes. The final head images were used on the seasonal programme covers and we produced a series of head shaped scribble notes and pencils. The 6ft tall pin boards used in the shoot were also used in the Ark throughout the year.