While completing extensive refurbishments, Bossanova was invited to work on the branding and collateral for the new Merrion Spa and Health Club.
At an early stage of the refurbishment, The Merrion team shared their vision for the Spa along with architectural drawings and interior mood boards. In our approach, we wanted to capture a sense of escapism and calm – a welcome retreat in the heart of Georgian Dublin.
We started with the identity, which balances The Merrion’s heritage with a minimal and contemporary aesthetic. Application included packaging, exterior signage, wayfinding and print collateral. Colour, pattern, materials, and print finishes were carefully considered to complement the luxurious interiors and sumptuous features.