M.CO were delighted to work with the Rotunda Hospital’s Senior Management Team to deliver the 2016 Rotunda Annual Report in a new format. The brief was to visualise the hospital’s clinical performance, activities and financial management accounts in an engaging way, as well as to emphasise their commitment to providing the best patient and staff experience.
M.CO gave the report a fresh look and feel, making it engaging, light and accessible. The team developed a visual language to create pace and interest throughout the report. They also undertook a number of photoshoots within the hospital in a discreet and non-invasive way, capturing a real-time sense of the workings of the busy hospital and adding a new visual dimension to their story.
The M.CO team worked closely with the staff in the Rotunda Hospital to gather the information and photographs used in the report, culminating in a document that powerfully communicates the achievements and aims of the Rotunda, through a process of co-creation of content with client teams, and impactful photography and design.