Three & Jigsaw — It's Good to Talk Show

2012

Designed by Patrick Horan at Boys and Girls

Designer: Maxi McDonnell

Creative Director: Kris Clarkin

Content Lead: Mikey Fleming

Content Lead: Sam Moorhead

Art Director: Cian O'Connell

Art Director: Georgia Murphy

Producer: Sarah Chadwick

Account Director: Andrea Dalton Doran

Account Manager: Jelena Stancevic

Categories: Promotional / Moving Image

Industry: Cultural

Three Mobile have an ongoing partnership with youth mental health organization, Jigsaw, and wanted to create something together that would encourage young people to talk about their problems, whether it would be about education, finance or social pressures.

Along with Maximum Media, we created, “It’s Good to Talk Show” - an online chat show that focuses on the mental health of young people. Shining a light on the positive effect that talking about your problems - both big and small. The four part series was hosted by 2FM’s Stephen Byrne, and featured guests including illustrator, Aoife Dooley, former Ireland footballer, David Meylor, and Conor McGregor’s old coach, John Kavanagh.

The animated ident features a blend of Three's iridescence and Jigsaw's style of simple typography to create a new, cohesive look and feel. A series of abstract light boxes coming together to represent bouncing off each other and having open discussions. Once they form a whole, they light up to reveal the full colour logo, and this ident was also used to create physical props for the show and set design.