Today FM – Rebranding

Today FM came to us with the challenge of evolving their brand identity and visual world to reflect their new brand positioning.

Given that the station is such a household name, with massive affection and an army of loyal listeners, we knew we had to tread carefully to ensure we embraced the new, while retaining what’s great about the brand. The result – a modern, dynamic new visual identity that captures the energy and spirit of a much loved radio station and awards each show its own voice and identity within the masterbrand.

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