Music Network’s mission is to make high quality live music available and accessible to people throughout Ireland. A pillar of their work is the touring series, where a select number of artists/groups tour Ireland at various locations for a seasonal period. Each act require a suite of materials: posters, fliers, programmes, editorial and digital adverts. While the series output needs to be underpinned by a coherent and consistent visual language, the individual artists required a tone that is unique to the themselves. For the former, a consistent lock up of brand components and set information is employed while the latter is achieved through typeface and image treatment.