Union are an Irish manufacturer of training & fitness equipment, specialising in the design and fit-out of both commercial and home gyms.
Initially tasked with generating the name, Union was chosen due to it’s definitions having a connection to the product (the state of being strong enough to withstand the action of joining together), and also the idea of being part of a group and working out (a society or association formed by people with a common interest or purpose).
The identity itself, which includes a custom logotype, draws inspiration from the industrial steel manufacturers of a bygone era with the intention of evoking feelings of strength, quality, durability, and reliance.
Join Us for drinks and design in the belly of Christ Church to mark the 2018 Archive launch. Expect discussions, debate and a exciting new archive news!