Union

Union are an Irish manufacturer of training & fitness equipment, specialising in the design and fit-out of both commercial and home gyms.

Initially tasked with generating the name, Union was chosen due to it’s definitions having a connection to the product (the state of being strong enough to withstand the action of joining together), and also the idea of being part of a group and working out (a society or association formed by people with a common interest or purpose).

The identity itself, which includes a custom logotype, draws inspiration from the industrial steel manufacturers of a bygone era with the intention of evoking feelings of strength, quality, durability, and reliance.