Unislim Rebrand

Designed at CI Studio by Camille Jouarre.

Creative Director: Mel O'Rourke

Photography: Bridget Butler

Identity Commercial

We rebranded Unislim with the objective of making it less about losing weight and more about empowering individuals to take control of their own lives through healthy eating and exercise.

With the visual brand identity we designed a new Unislim word mark, introduced a handwritten typeface, Viva Beautiful to give the brand a more personal voice and a four colour palette which helps convey that sense of energy and vibrancy which had previously been missing. A photoshoot of real life members was conducted where they were styled in simple t-shirts which works with the palette to create a new freshness and sense of community. The full scope of the project included all print and digital communications including app and website design.

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