Today’s consumers are looking for convenient ways to make healthier choices and innovative new juice drink, Vegified, offers a unique range of great tasting, affordable, vegetable and fruit drinks fortified with six essential vitamins.
Our brief was create a packaging design and visual language solution that encapsulates the goodness and great taste of these products in an accessible, colourful, impactful and differentiated way.
We created designs with a rich, crafted quality that speak of taste and naturalness. We designed a simple bottle silhouette with echoes of traditional artisan bottling. Its squat form and wide mouth are ideally portable with the perfect portion size for a single serve drink.
The Vegified logo at the heart of the design, evokes the rich vegetable source of the juices. It is contained within a striking rustic diamond from which emerges a cornucopia of beautifully painted watercolour illustrations. Label materials and varnishes were carefully chosen to give a tactile rustic feel, to underline the natural simplicity of the products.