Vertical Unit - Identity

Vertical Unit brings ground-breaking lens technology and the highest level of user comfort to the snow-sport eyewear market. Engineered to suit a multitude of different ski conditions, VU ski & snowboard goggles and sunglasses equally consider the needs of the user and the demands of the sport.

Here is a robust logo and identity system for the Swiss-Irish sportswear brand. It is influenced by the sheer slopes of the Swiss alps and the equally sheer advancements in winter sports technology.