Weathering

The identity and promotional collateral for Weathering was produced for an exhibition of contemporary Irish design and craft at Tent London during London Design Festival 2014. The curatorial concept was articulated as “a constant process of change creates new from old and reveals hidden layers, exposing beauty and ruggedness, strength and fragility”. The simple graphic conceit was to replicate the layered or striping motif evident in the topography of the irish landscape and indigenous materials and use these stripes as continuous threads to connect pages and content across promotional material.

The catalogue was subsequently republished in Mandarin when the show travelled to Ullens Centre for Contemporary Art (UCCA) in Beijing.

More from Atelier David Smith