Weddingdates

2013

Designed by Deirdre Breen, Deirdre Corcoran and Kieran Rigby at Chapter.

Categories: Identity

Industry: Commercial

Website: weddingdates.ie/

Weddingdates is Ireland’s first Wedding Venues website of its kind that helps couples narrow down the list of venues by allowing them to search based on county and date availability. When we were originally approached by Weddingdates it was to discuss their website and potentially update their logo. We left the meeting agreed that a full rebrand was required along with a digital strategy review.

We worked with Weddingdates to assess their competition and identified key areas of growth that will enhance and improve their business offering. The new identity needed to stand out in a market dominated by a soft visual aesthetic. Taking inspiration from meme culture, we created a bold, distinct identity that extends to all genders and relationships. It’s fun, lively with bundles of energy, just like our client! The new Weddingdates identity was launched at their 10 Year Party, where we designed and styled the night. From large scale floor graphics to a signature ‘Child of Prague’ cocktail, we loved partnering with such a brave and trusting client and the result was transformative and memorable.