Amongst the common animals found near Dublin airport’s runways, wild hares inspired the new brand identity for Carlton Hotel’s own-brand coffee. Further building on the aviation theme we established for their bar and restaurant, our aim was to craft a design language that built on the perception of an independent barista yet with a more grounded and accessible tone.
Mirroring the high energy synonymous with hares, we created a playful suite of assets, the core of which is the jumping hare motif and tagline ‘coffee with a bounce’, lending a genuine sense of humour to the brand. Combined with an earthen green colour palette, it also pervades a sense of high quality craft.
Working in collaboration with architects Gaffney Associates, we created a charismatic destination for coffee, engaging a wider audience from the hotel clientele through to more discerning customers making it their coffee pitstop of choice.